It is one thing to have a corporate logo but quite another to have a plan to utilize that logo throughout the organization. That is why “outside-the-box marketing” feels it is so important to create a Corporate Style Guide to accompany the logo project. This document regulates the use, color, shape and size of the logo to insure that the image is not diluted to the customer. The worst thing that you could have happen to your logo is to let it loose in the hands of your customer to do what ever they want to with it. Your brand is your corporate flag and should not be altered in any other way than you define. Let’s face it, you spend a lot of time and resources creating just the perfect look and logo. Don’t let anyone mess with your investment. As part of our service package, “outside-the-box marketing” will create for you a corporate style guide that defines the rules and parameters for your logo usage throughout the organization. Here are just a couple examples corporate style guides we’ve created for clients that have helped to shape their brand and image.